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Especially for personal websites, keep it simple:
- Use your name in the title of your site.
- Make sure you have stuff on your website. Update it every once in a while too! Websites that don’t seem to change at all over time seem abandoned and won’t get prioritized in search results.
- Don’t copy and paste posts or pages from another site. Link to stuff instead. Duplicated content from another site looks like spam, and if its someone else’s content, its theft!
- Make sure your site isn’t slow! If you use images that are too large, they will take a long time to load, resize them!
- Use the alternative text on your images, and if its a picture of you, use your name. This is something you should do anyway.